You’ve finished your manuscript, but when someone asks what genre it is, you say “it’s a romance, but...” and then there’s another but. It’s a bit romance, a bit paranormal, a bit historical, and every category you look at feels a little bit like lying. And you’re worried the wrong reader will pick it up, feel let down, and leave a one-star review that has nothing to do with your story.

In this episode, I talk about how Amazon’s smaller shelves actually work, the phone call that changed how I think about the parts of a book that are hard to label, and how to position your book so the right reader finds it and the wrong one keeps walking.

In this episode:

• How subgenres work on Amazon, and why a smaller shelf can help you

• How to find the main genre underneath a book that’s a little bit of everything

• Using your categories and keywords so the unusual parts of your book get found

• The busload of readers who went looking for a station I made up

• Four questions that tell you who your book is for, and who it isn’t for

• How your cover, blurb and categories can bring the right reader in and keep the wrong one out

Free training: Learn how to set a clear goal for your book, and which decision to make first, in my free one-hour training, The 3 Decisions That Turn a Finished Manuscript Into a Career. It runs live every month.

Claim your seat: serenadepublishing.com/training