You built the store. Maybe it's beautiful. Maybe it cost more than you want to admit. Now it's just sitting there, waiting for someone to find it.

I sat down with Melissa Storm, a New York Times and USA Today bestselling author who's spent over a decade running one of publishing's most trusted ads agencies. She's the person authors turn to when their Facebook ads stop working and nobody can tell them why.

In this episode, you'll learn:

• Why interest-based targeting doesn't work like it used to

• How to tell if you've trained the algorithm on the wrong reader, and how to fix it

• What changes strategically when you sell direct instead of through a retailer

Melissa doesn't do vague advice. She gives you the reason behind the rule, not just the steps.

Connect with Melissa Storm:
Take her free marketing quiz and find her courses at novelpublicity.com. Her Shopify ads program is only available through her live Kickstarter at https://www.kickstarter.com/projects/melstorm/shopify-ads