Do you really have to be on social media to sell books?

Indie fantasy author K.S. Elliott is proof of what happens when you do it on your own terms. With over 50,000 followers across TikTok and Instagram, K.S. has turned short videos and character POV reels into direct sales through her own store, a thriving street team, pre-order campaigns, and brand collaborations — all while writing her upcoming release, Ultan Academy.

In this episode, K.S. shares how she grew her platform from zero, the content that actually converts, how she balances posting with writing, and the honest answer to whether views become royalties. Whether you're camera-shy or chasing your first viral moment, this one's packed with practical takeaways.

Plus — meet K.S. Elliott in person at the Sunshine Coast Fiction Festival, hosted by Serenade Publishing, 30 October – 1 November at Venue 114, Bokarina. Tickets: sunshinecoastfictionfestival.com.au