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What Your Author Money Mindset Is Costing You

July 06, 20261 min read

Money isn't just about pricing strategy or Amazon keywords. It's about the story you've carried since childhood, and most authors have no idea how much that story is running their business.

In this solo episode, I get personal about the money wounds I grew up with, a feast or famine household where cash came in and went straight back out, and how that shaped years of my adult life. I unpack why creative people are especially prone to money blocks, drawing on Denise Duffield-Thomas's work on limiting beliefs, and I walk through the patterns I see constantly in the author community: the unworthiness loop ("I'll charge more when I've earned it"), the fear of visibility disguised as a money block, and the quiet belief that financial competence just isn't in your DNA.

Then we get practical. I share five real starting points for rewiring your money story, from naming the belief out loud, to building an evidence file that proves the old story wrong. None of it is a three-step fix. All of it is work I've actually done myself.

If you've ever underpriced a book, apologised for a price tag, or spent a royalty payment before it cleared, this one's for you.

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