If you’re an author wondering whether Shopify is the right platform for your website, this episode will give you clarity.

In this conversation, Sarah takes listeners behind the scenes of Serenade Publishing’s website redesign and shares why she chose to move to Shopify. She’s joined by Ash, the creative strategist who built the new store, and together they explore what authors truly need when it comes to website design, SEO, and selling books online.

They discuss:

• Why Shopify can be a powerful platform for authors

• The importance of having one streamlined website for stronger SEO

• How to simplify tech and maintain control over book sales

• What makes a website convert visitors into buyers

• The organized, efficient process behind a professional website build

• Why authors should feel empowered — not intimidated — by their online presence

Ash also shares her journey from retail and visual merchandising into web design, along with details about her signature packages, Empire Creator and Magic Makeover, and her course Booked and Banked, designed to help creatives confidently manage their own websites after launch.

If the business side of being an author has ever felt overwhelming, this episode offers practical insight and encouragement to move forward with confidence.

To explore writing resources, courses, and tools designed to help authors write better, publish smarter, and grow sustainable careers, visit serenadepublishing.com.